GIFTED MUSE

Background

Retail Companies always have to be aware and up to date with the newest and latest trends. The Gifted Muse rotates inventory based on the latest fashion but also with the different seasonal changes. Gifted Muse works with salons and beauty parlors to generate passive income but to also bring value to the customer's experience.

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Challenge

The challenge here was to promote The Gifted Muse brand, attract more salons and beauty parlors. By showcasing the benefits of having their jewelry and accessories in their salons.

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Solution

We did in-depth market research to figure out what salon owners valued most and what was the best way to reach as many salons as possible. We decided to do a short promotional video that illustrated the main core values we got from The Gifted Muse reps. The video spoke to generating extra income" "Maximize retail space", and "Clients love it and love you." Then, we finished the video with a shot of a happy customer walking out and the phrase "Add a finishing touch to a day of beauty." The video was promoted via email and social media platforms.