REP ATHLETICS

Background

Despite a very competitive market, the Health and wellness industry has been growing rapidly over the past decade. The growth seems to come from the growing concern regarding obesity and the social pressure to portray a certain physique. REP is located in Westchester, NY where there is a demand for REP's services.

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Challenge 

The Rep facility is in its first year of business so attracting new clients and reaching out to different demographics. to promote the REP brand but also show that there is something for everybody.

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Solution 

A survey from 3 different groups was conducted to better understand what would be most appealing and invite to each audience. A series of videos were created to promote different classes and show exactly what you're getting from each class.